IntelliLinks
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For app launches, multilingual sites, regional offers and page tests.

Smart links: one link, the right page for every visitor

A smart link is one short link that decides where each visitor goes. Set rules by country, device, operating system or browser language, share traffic between pages at random, and try a visitor out before you save. Every plan includes it.

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The problem

Where it usually goes wrong

  • One link per platform is a mess

    An app with an App Store page, a Google Play page and a website means three links to print, post and keep in step.

  • One page for everyone fits nobody

    A visitor in Paris, one in Algiers on a phone and one at a desk in New York rarely want the same landing page.

  • You can't test two pages fairly

    Sending half your visitors to each version by hand is guesswork, and the mix changes whenever someone shares the wrong link.

How it works

Three steps with IntelliLinks

  1. 01

    Create the link

    Paste your main page. It is where everyone goes when no rule matches.

  2. 02

    Add rules

    On the link's page, open “Smart routing” and add rules: iOS to the App Store, Android to Google Play, a country to its own page. Rules are checked from top to bottom and the first match wins.

  3. 03

    Try it, then share

    Pick a country, device, system and language in the tester to see where that visitor would go. Save, then share the one short link.

What you use

The parts that matter here

  • Country, device, system, language

    Four kinds of rule, up to 10 per link, in the order you choose. A rule can name several countries at once.

  • A random split

    Give each page a share of visitors; whatever is left goes to the main page. Rules that match always win over the split.

  • Try before you save

    A built-in tester runs your unsaved rules through the same engine that handles real clicks.

  • One QR code, many places

    The QR code of a smart link follows the same rules, so one printed code can send phones to a store and computers to your website.

  • Passwords and expiry still apply

    A password-protected link follows its rules once unlocked, and an expired link goes to its fallback address first.

  • Counted as usual

    Every click is counted by country, device, browser and source, whichever page it went to.

Example

Example: an app and its website

A small studio publishes an app. It creates one short link to its website, adds a rule that sends iOS to the App Store page and another that sends Android to Google Play, and prints one QR code on its flyers. Phones go to the right store; computers get the website.

Later it adds a rule for browsers set to Arabic that leads to an Arabic landing page. Nothing is reprinted and nothing is reposted.

Questions

Good to know

What is a smart link?

A short link that chooses the destination for each visitor from rules you set: their country, device, operating system or browser language.

Is smart routing free?

Yes. Every plan includes it, the free plan too, with up to 10 rules per link.

How does it know the visitor's country?

From the visitor's network address, with a geolocation database. It is approximate, and someone on a VPN appears where the VPN is.

Which rule wins when several match?

The first one in the list, from top to bottom. Use the arrows to change the order.

Can I split visitors between two pages?

Yes: give each page a share and the rest goes to the main page. IntelliLinks shares the visits out; to compare the pages, use your own site's statistics, and UTM parameters help you tell them apart.

Does it open the app directly?

Not yet. A smart link sends a phone to a web address, such as your App Store page; opening an installed app directly (deep links) is not built.

More ways to use it

Other guides

Try it with your own links

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